About Us

The primary purpose of an about us page is to inform the reader about the company and its operations. This is a straightforward goal that nearly all businesses have to fulfill in some fashion or another. However, there are other reasons why these pages are common fixtures on business websites. The text on these pages is a marketing tool for a business, enticing potential customers with both the history and the aspirations of a business, as well as adding a human element.

What do about us pages mean for ecommerce stores?

Ecommerce is a rapidly expanding segment of overall commerce, with more stores being opened each and every day. An about us page helps a business distinguish itself from the competition. This individualization is valuable for businesses that are using drop shipping or are otherwise selling products offered by other stores. Customers place a great deal of value on price, delivery options and customer service, but will also remember a store that has a more developed personality. This page helps online retailers develop a relationship with customers and build trust by putting a face and a story to the name on the storefront.

What is the purpose of an about us page?

The primary purpose of an about us page is to inform the reader about the company and its operations. This is a straightforward goal that nearly all businesses have to fulfill in some fashion or another. However, there are other reasons why about us pages are common fixtures on business websites. The text on these is a marketing tool for a business, enticing potential customers with both the history and the aspirations of a business, as well as adding a human element. Additionally, these pages are incorporated into search-engine marketing efforts as a way to find potential customers through searches.